html, body { margin: 0; min-height: 100%; }
* { box-sizing: border-box; }
:root {
  --deep: #0B1220; --deep2: #111A2E; --ink: #14181A;
  --amber: #F5A524; --amber-soft: #FFC85C;
  --cream: #F5F3EC; --paper: #FFFFFF;
  --muted: #5A5B55; --muted-dark: #9AA3B5; --line: #E0DCCC;
}
body { background: var(--cream); }
.site {
  width: 100vw; position: relative; left: 50%; transform: translateX(-50%);
  direction: rtl; background: var(--cream); color: var(--ink);
  font-family: 'Assistant', 'Heebo', system-ui, sans-serif; font-weight: 400;
  -webkit-font-smoothing: antialiased;
}
.brand, h1, h2, h3, .step .num { font-family: 'Secular One', 'Assistant', sans-serif; font-weight: 400; }
.wrap { max-width: 1180px; margin: 0 auto; padding: 0 40px; }
.kicker { font-size: 12px; letter-spacing: .28em; color: var(--amber); font-weight: 600; text-transform: uppercase; }
.kicker::before { content: ''; display: inline-block; width: 26px; height: 1px; background: var(--amber); vertical-align: middle; margin-left: 10px; }
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .8s ease, transform .8s ease; }
.reveal.on { opacity: 1; transform: none; }

.topbar { position: sticky; top: 0; z-index: 20; background: rgba(245,243,236,.88); backdrop-filter: blur(10px); border-bottom: 1px solid var(--line); }
.bar-in { display: flex; justify-content: space-between; align-items: baseline; padding: 18px 40px 16px; }
.brand { font-weight: 900; font-size: 21px; color: var(--ink); }
.brand em { font-style: normal; font-weight: 500; color: var(--amber); }
.topnav { display: flex; gap: 34px; font-size: 14px; color: var(--muted); }
.topnav a { color: inherit; text-decoration: none; }
.topnav a:hover { color: var(--ink); }

.hero { background: linear-gradient(160deg, var(--deep) 0%, var(--deep2) 60%, #1A2440 100%); color: var(--cream); }
.hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 72px; align-items: center; padding: 96px 40px 48px; }
.hero h1 { font-weight: 900; font-size: 64px; line-height: 1.12; margin: 24px 0 20px; letter-spacing: -0.01em; color: #FAF8F2; }
.hero h1 em { font-style: normal; color: var(--amber); }
.hook { font-size: 22px; line-height: 1.6; color: var(--amber-soft); font-weight: 500; margin: 0 0 18px; max-width: 40ch; }
.lede { font-size: 17px; line-height: 1.9; color: #C9CFDC; max-width: 48ch; margin: 0 0 40px; }
.cta-row { display: flex; gap: 30px; align-items: center; flex-wrap: wrap; }
.btn-main { background: var(--amber); color: var(--deep); padding: 15px 36px; border-radius: 999px; font-size: 15px; font-weight: 700; text-decoration: none; transition: background .3s, transform .3s; box-shadow: 0 10px 30px rgba(245,165,36,.25); }
.btn-main:hover { background: var(--amber-soft); transform: translateY(-2px); }
.btn-text { font-size: 15px; color: var(--cream); text-decoration: none; border-bottom: 1px solid var(--amber); padding-bottom: 3px; }
.btn-text:hover { color: var(--amber-soft); }
.principles { display: flex; gap: 28px; margin-top: 44px; font-size: 13px; letter-spacing: .08em; color: var(--muted-dark); }
.principles span::before { content: ''; display: inline-block; width: 7px; height: 7px; background: var(--amber); margin-left: 9px; }
.hero-photo { position: relative; }
.hero-photo img { width: 100%; height: 560px; object-fit: cover; display: block; position: relative; z-index: 1; }
.hero-photo::after { content: ''; position: absolute; inset: 18px -18px 0 18px; border: 1px solid var(--amber); z-index: 0; }
.photo-cap { font-size: 12.5px; color: var(--muted-dark); margin-top: 30px; letter-spacing: .04em; }

.section { padding: 100px 0 90px; }
.sec-head { margin-bottom: 56px; }
.sec-head h2 { font-weight: 900; font-size: 46px; line-height: 1.15; margin: 16px 0 0; color: var(--ink); }
.sec-hook { font-size: 19px; color: var(--amber); margin: 14px 0 0; }
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; border-top: 1px solid var(--line); padding-top: 56px; }
.step .num { font-size: 56px; font-weight: 300; color: var(--amber); display: block; line-height: 1; margin-bottom: 18px; }
.step h3 { font-weight: 700; font-size: 26px; margin: 0 0 14px; color: var(--ink); }
.step p { margin: 0; font-size: 15.5px; line-height: 1.85; color: var(--muted); }

.examples { background: var(--deep); color: var(--cream); }
.examples .sec-head h2 { color: #FAF8F2; }
.ex-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.ex-card { border: 1px solid #27314A; background: var(--deep2); padding: 38px 32px; transition: border-color .3s, transform .3s; }
.ex-card:hover { border-color: var(--amber); transform: translateY(-4px); }
.ex-card .tag { font-size: 11.5px; letter-spacing: .22em; color: var(--amber); font-weight: 600; text-transform: uppercase; margin-bottom: 18px; }
.ex-card h3 { font-weight: 700; font-size: 24px; margin: 0 0 12px; color: #FAF8F2; }
.ex-card p { margin: 0; font-size: 15px; line-height: 1.8; color: #C9CFDC; }
.ex-note { margin-top: 40px; font-size: 14.5px; line-height: 1.9; color: var(--muted-dark); border-top: 1px solid #27314A; padding-top: 28px; max-width: 70ch; }

.neutral { padding: 100px 0; }
.neutral-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }
.neutral h2 { font-weight: 900; font-size: 44px; line-height: 1.18; margin: 18px 0 24px; color: var(--ink); }
.neutral p { font-size: 17px; line-height: 1.9; color: var(--muted); max-width: 48ch; }
.neutral img { width: 100%; height: 460px; object-fit: cover; display: block; }

.contact { background: linear-gradient(160deg, var(--deep) 0%, #1A2440 100%); color: var(--cream); padding: 100px 0; text-align: center; }
.contact h2 { font-weight: 900; font-size: 52px; margin: 16px 0 14px; color: #FAF8F2; }
.contact .hook { margin: 0 auto 40px; }
.contact .cta-row { justify-content: center; }
.contact .btn-text { color: var(--cream); }

.footer { background: #070B14; color: var(--muted-dark); }
.foot-in { padding: 34px 40px; font-size: 13px; display: flex; justify-content: space-between; }

@media (max-width: 900px) {
  .wrap { padding: 0 22px; }
  .bar-in { padding: 16px 22px 14px; justify-content: center; text-align: center; }
  .topnav { display: none; }
  .hero-grid { grid-template-columns: 1fr; gap: 48px; padding: 64px 22px 72px; }
  .hero h1 { font-size: 40px; }
  .hook { font-size: 19px; }
  .hero-photo img { height: 380px; }
  .hero-photo::after { display: none; }
  .principles { flex-direction: column; gap: 12px; }
  .section { padding: 64px 0; }
  .sec-head h2 { font-size: 34px; }
  .steps { grid-template-columns: 1fr; gap: 36px; }
  .ex-grid { grid-template-columns: 1fr; gap: 20px; }
  .neutral { padding: 64px 0; }
  .neutral-grid { grid-template-columns: 1fr; gap: 40px; }
  .neutral h2 { font-size: 34px; }
  .neutral img { height: 320px; }
  .contact { padding: 72px 0; }
  .contact h2 { font-size: 38px; }
  .foot-in { flex-direction: column; gap: 8px; text-align: center; }
}

@font-face { font-family: "Frank Ruhl Libre"; src: url(./assets/fonts/f1.woff2) format("woff2"); font-weight: 300 900; font-display: swap; unicode-range: U+0590-05FF, U+FB1D-FB4F; }
@font-face { font-family: "Frank Ruhl Libre"; src: url(./assets/fonts/f3.woff2) format("woff2"); font-weight: 300 900; font-display: swap; unicode-range: U+0000-00FF, U+2000-206F; }
@font-face { font-family: "Heebo"; src: url(./assets/fonts/f2.woff2) format("woff2"); font-weight: 100 900; font-display: swap; unicode-range: U+0590-05FF, U+FB1D-FB4F; }
@font-face { font-family: "Heebo"; src: url(./assets/fonts/f6.woff2) format("woff2"); font-weight: 100 900; font-display: swap; unicode-range: U+0000-00FF, U+2000-206F; }
@font-face { font-family: "Assistant"; src: url(./assets/fonts/as-heb.woff2) format("woff2"); font-weight: 200 800; font-display: swap; unicode-range: U+0590-05FF, U+FB1D-FB4F; }
@font-face { font-family: "Assistant"; src: url(./assets/fonts/as-lat.woff2) format("woff2"); font-weight: 200 800; font-display: swap; unicode-range: U+0000-00FF, U+2000-206F; }

/* contrast pass: darker amber on light backgrounds (>=4.5:1) */
.kicker { color: #8A5A00; }
.kicker::before { background: #8A5A00; }
.hero .kicker, .examples .kicker, .contact .kicker { color: #F5A524; }
.hero .kicker::before, .examples .kicker::before, .contact .kicker::before { background: #F5A524; }
.sec-hook, .step .num { color: #8A5A00; }

/* faq */
.faq-list { border-top: 1px solid var(--line); }
.faq-row { padding: 30px 12px; border-bottom: 1px solid var(--line); transition: background .3s; }
.faq-row:hover { background: rgba(245,165,36,.06); }
.faq-row h3 { font-family: 'Secular One', 'Assistant', sans-serif; font-weight: 700; font-size: 24px; margin: 0 0 10px; color: var(--ink); }
.faq-row p { margin: 0; font-size: 15.5px; line-height: 1.85; color: var(--muted); max-width: 75ch; }
@media (max-width: 900px) { .faq-row { padding: 24px 4px; } }

@font-face { font-family: "Secular One"; src: url(./assets/fonts/sec-heb.woff2) format("woff2"); font-weight: 400; font-display: swap; unicode-range: U+0590-05FF, U+FB1D-FB4F; }
@font-face { font-family: "Secular One"; src: url(./assets/fonts/sec-lat.woff2) format("woff2"); font-weight: 400; font-display: swap; unicode-range: U+0000-00FF, U+2000-206F; }

/* typography direction v4: Secular One display + Assistant 400 body */
bdi, .ltr { direction: ltr; unicode-bidi: isolate; }
body, .site { font-weight: 400; }
.mono { display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; border: 1px solid var(--accent-ring, #B08A2E); border-radius: 50%; font-family: 'Secular One', sans-serif; font-size: 17px; color: var(--accent-ring, #B08A2E); margin-left: 12px; flex: none; }
.brand-side { display: flex; align-items: center; }
.brand-side { gap: 28px; }
.phonepill { display: inline-block; border: 1px solid var(--accent-ring, #B08A2E); color: var(--accent-ring, #B08A2E); border-radius: 999px; padding: 8px 20px; font-size: 14px; font-weight: 600; text-decoration: none; white-space: nowrap; }
.hero h1 { text-wrap: balance; }
.hero .hook, .hook { font-family: 'Assistant', 'Heebo', sans-serif; font-weight: 600; }
.sec-hook { font-family: 'Assistant', 'Heebo', sans-serif; font-weight: 600; }
.photo-cap { font-family: 'Assistant', 'Heebo', sans-serif; font-weight: 500; font-size: 15px; line-height: 1.7; letter-spacing: 0; text-align: center; padding: 14px 22px; border: 1px solid var(--cap-line, rgba(176,138,46,.35)); border-radius: 12px; background: var(--cap-bg, rgba(255,255,255,.05)); }
.btn-wa { border: 1.5px solid var(--btn-accent, #B08A2E); color: var(--btn-wa-color, #FAF8F2); padding: 14px 32px; border-radius: 999px; font-size: 15px; font-weight: 700; text-decoration: none; transition: background .3s; }
.btn-wa:hover { background: var(--btn-wa-hover, rgba(176,138,46,.15)); }
:root { --accent-ring: #F5A524; --btn-accent: #F5A524; }

.step .num { color: rgba(245,165,36,.32); }
.hero .lede { font-size: 18px; }
.step p { font-size: 16.5px; }
.next-head { margin: 44px 0 0; }
.next-head h2 { font-family: 'Secular One', sans-serif; font-weight: 400; font-size: 40px; line-height: 1.2; color: #FAF8F2; margin: 0; }
.next-head .sec-hook { color: var(--amber-soft); font-size: 18px; margin: 10px 0 0; }
.photo-cap { --cap-line: rgba(245,165,36,.4); --cap-bg: rgba(255,255,255,.06); color: #E7E2D2; }
.btn-main { padding: 16px 40px; font-size: 16px; }
.btn-wa { --btn-accent: #F5A524; --btn-wa-hover: rgba(245,165,36,.15); }
@media (max-width: 900px) { .next-head h2 { font-size: 30px; } .phonepill { display: none; } }

/* process head structurally attached to its block, ~2 lines under CTA */
.process { padding-top: 0; }
.process .sec-head { margin-bottom: 40px; }
.process .sec-head h2 { font-size: 40px; }
@media (max-width: 900px) { .hero-grid { padding-bottom: 40px; } .process .sec-head h2 { font-size: 30px; } }

/* mobile ordering: photo moves below process block */
.hero-photo-m { display: none; }
@media (max-width: 900px) {
  .hero-grid .hero-photo { display: none; }
  .hero-photo-m { display: block; padding: 0 0 24px; }
  .hero-photo-m .hero-photo img { height: 380px; }
  .hero-photo-m .photo-cap { margin-top: 16px; }
}

/* caption on light mobile background */
@media (max-width: 900px) {
  .hero-photo-m .photo-cap { color: #14181A; background: #FFFFFF; border-color: rgba(138,90,0,.45); font-weight: 500; }
}
.hero-photo-inner { position: relative; }
.hero-photo-inner img { width: 100%; height: 560px; object-fit: cover; display: block; position: relative; z-index: 1; }
.hero-photo-inner::after { content: ''; position: absolute; inset: 18px -18px 0 18px; border: 1px solid var(--amber); z-index: 0; pointer-events: none; }
.hero-photo::after { display: none !important; }
@media (max-width: 900px) { .hero-photo-inner img { height: 380px; } .hero-photo-inner::after { display: none; } }